PUBG: Battlegrounds has clocked up 80,000 new players daily since going free-to-play earlier this year.
Confirming the new figures in its latest financial report, developer/publisher Krafton confirmed that net profit for the company was up 37 per cent when compared with the same quarter last year, even though both operating profit and revenue were down by 6.9 per cent and 7.8 per cent respectively.
94 per cent of the battle royale’s revenue is generated outside of South Korea, where the game is made.
“PUBG: Battleground, which is available on PC and consoles, recently celebrated its fifth anniversary,” the company explains. “The game, which transitioned to a free-to-play business model in January 2022, has seen a steady inflow of more than 80,000 new users per day. Accordingly, average revenue per user (ARPU) across all platforms increased more than 20 per cent [quarter on quarter]. International markets (outside South Korea) drove 94 per cent of the game’s revenue during Q2 2022.”